Via Deals We Like, WOW Air is expanding their service to Los Angeles and San Francisco in Summer 2016. Currently WOW only services Boston and Baltimore in the United States, so this is a nice addition for those living in California or elsewhere on the West Coast to get cheap flights to Iceland or onward connecting flights to Europe.
Iceland, especially with WOW Air and Icelandair, has positioned itself as a convenient hub for passengers from North America to get to Europe with short connections and cheap tickets.