For those of you that have been following the blogosphere lately, you may have seen headlines like “Highest Offer I’ve Ever Seen” or “Best Amex Platinum Offer Ever.” When you click through, you are presented with the following (highly highly highly highly) targeted offer, first reported on r/churning on Reddit:
250,000 Points!!! That’s a lot of Points!!
Yes, it is. But how does it actually work? There are two parts: